Protecting your trademark through registration – where and how?
[Part 5 of our Brand Rights blog series] Jani Kaulo summarizes the fundamental rules for acquiring a brand right through trademark registration. "A trademark should be registered in countries where the company markets and sells its products or services or manufactures products." Read more about the key basic rules for companies considering trademark registrations.
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Brand owners and influencers: Consent required for the use of someone's image in marketing
"Building brand value is a long-term effort based on trust so brand holders should be familiar with the principles of good marketing practice, such as guidelines regarding the use of someone’s image. Consent is always required when a person is identifiable”, reminds our lawyer Maria Puronvarsi, specializing in brand rights and marketing law.
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Trademark is the core of brand rights
[Part 4 of our Brand Rights blog series] Trademark is the most important and essential brand right for the majority of companies. Jani Kaulo emphasizes the key requirements for a trademark: "A trademark must be distinctive; it should not directly describe the product or its features, and it should not be confused with previous trademarks or company names."
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Company name is not sufficient brand protection in international markets
[Part 3 of our Brand Rights blog series] We first introduce the registered company name as a brand right, which is essential for every company. Jani Kaulo points out that "many may confuse the concepts of a company name and a trademark, even though they are two different things". Read on to understand the differences between company name rights and trademark rights.
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Brand rights and contracts – checklist for startups
Kaulo & Partners actively trains startup companies on brand rights and contract issues and offers pro bono consulting. We gathered together the key issues that every startup company hungry for growth should consider.
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