Growing brand value with a brand right strategy
A brand right strategy is a purposeful and customized plan for managing brand rights based on the company’s resources. It is part of the company's brand strategy and develops along with it. What does a brand right strategy mean in practice, and why does every brand owner need at least a basic level brand right strategy?
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The role of domain names in launch of new brands
The availability of key domain names corresponding to the new brand name should be ensured well in advance before making the final decision on the name of the new brand − as well as its registrability as a trademark, reminds our lawyer Maria Puronvarsi.
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WTR1000 2025: Recognition for Kaulo & Partners’ expertise in all trademark service categories
World Trademark Review (WTR) has published its 2025 rankings of the leading and recommended trademark firms and experts worldwide. For the first time, Kaulo & Partners has been included in the WTR1000 recommendation list in all ranking categories: trademark prosecution and strategy, enforcement and litigation, as well as transactions related to brand rights, such as licensing.
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Genuine use of a trademark and proof of use in Finland
What do genuine use of a trademark and proof of use mean, and why is the systematic collection of use evidence so important? Read what brand owners need to know about proof of trademark use and how to ensure that your trademark remains protected.
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Well drafted contracts prevent illegal exploitation of your brand rights
Carefully drafted agreements, which also consider intangible assets, are the best way to prevent problems in advance and to combat the illegal exploitation of brand rights, especially in the international market, reminds our lawyer Jani Kaulo.
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