Brand rights include the official names of companies, i.e. trade names and auxiliary trade names; along with the commercial symbols of products and services, i.e. trademarks, website addresses, i.e. domain names, the design of products or packaging, i.e. design rights, and content, i.e. copyright. We advise, assist, and represent our clients in all matters relating to brand rights.

Developing a brand rights strategy

We conduct brand right audits and provide recommendations for actions. We prepare comprehensive brand right strategies to increase the value of corporate brands and to prevent IP related risks and challenges in advance.

Brand rights analysis for start-ups

It is crucial for a startup to analyze the elements of its own brand as early as possible to identify the most commercially promising brand elements and acquire exclusive rights to them, in line with the resources available. We offer startups complimentary brand rights and trademark analyses, along with complimentary recommendations for their next steps.

Brand rights audits

As a company launches or expands its operations, it is vital to regularly assess all brand elements, both protected (registered) and unprotected (unregistered), that are utilized. Regular brand rights audits ensure that exclusive rights have been acquired for all commercially important brand elements and, on the other hand, identify areas where additional investment may not be needed. We conduct audits of trademarks and other brand rights for large and medium-sized companies and give action recommendations.

Commercialization

We draft technology, trademark, design right and copyright license and assignment agreements.

Watching

We monitor globally and report competitors’ new detrimental trademarks with recommendations for actions.

Enforcement

We oppose, apply for cancellation or invalidation of competitors’ new detrimental trademarks in Finland and the EU and coordinate similar processes globally. We defend against oppositions, cancellation actions and invalidation actions initiated by competitors. We assist in settlement negotiations and court proceedings. We represent brand-owners in customs seizures of counterfeit products and assist in detecting and removing fake products from market. We assist in domain name disputes.

Legal opinions

We draft legal opinions on the scope of protection and infringement claims of brand rights, design rights, and copyrights.  

Training

We train directors and employees and start-up entrepreneurs on protection of brand rights, commercialization, enforcement and use of trademarks to add brand value to business and minimize risk of brand loss.

Due Diligence reviews

We conduct IPR DD in corporate acquisitions.

Read more

Register your trademark – don't rely on establishment [Part 7 of our Brand Rights blog series]

What does trademark distinctiveness mean and why is it important? [Part 6 of our Brand Rights Blog Series]

Protecting your trademark through registration [Part 5 of our Brand Rights blog series]

Trademark is the core of brand rights [Part 4 of our Brand Rights blog series]

Company name is not sufficient brand protection in international markets [Part 3 of our Brand Rights blog series]

Brand rights into brand value [Part 2 of our Brand Rights blog series]

Brand elements into brand rights [Part 1 of our Brand Rights blog series]