Counterfeits at record levels – monitoring brand rights more important than ever
Counterfeit products reached record figures in both quantity and value last year. "For years, counterfeits and other infringements of brand rights have increasingly moved online, so the importance of online monitoring for brand owners and systematic enforcement will continue to grow," says our lawyer, Maria Puronvarsi.
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Safeguarding IP rights in Southeast Asia: strategies for success
Expanding business into Southeast Asia offers Finnish companies tremendous potential but requires proactive management of intellectual property. Jani Kaulo, Chairman of the Finland–Southeast Asia Business Association and Managing Partner of Kaulo & Partners, wrote a blog on this topic, originally published in the Finnish Chambers of Commerce FinnCham network’s newsletter on November 3, 2025.
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Growing brand value with a brand right strategy
A brand right strategy is a purposeful and customized plan for managing brand rights based on the company’s resources. It is part of the company's brand strategy and develops along with it. What does a brand right strategy mean in practice, and why does every brand owner need at least a basic level brand right strategy?
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