Guess who’s back? Big Mac.
What can brand owners learn from the BIG MAC case? Our legal trainee Julia Koikkalainen compiled a blog about the use evidence challenges of the iconic trademark in the European market.
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SMEs! Take advantage of EUIPO’s vouchers in protection of your brand
The SME Fund, managed by the European Union Intellectual Property Office EUIPO, is again accepting new voucher applications from January 23, 2023. With the voucher, you can apply for reimbursement of the official fees of your trademark and/or design applications, as well as for the IP Scan service to analyse the IPR potential for your business. A company can apply for and receive this voucher, even if it has already received it earlier in 2022 or 2021.
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Brand owner: Use environmental claims carefully in marketing
Brand owners should be familiar with the marketing rules of the International Chamber of Commerce (ICC), which concern, among other things, environmental claims. General, unspecific, and ambiguous environmental claims should be avoided, as their use can be interpreted as being against good business practice.
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Start protecting your brand with Innovation Voucher – from 16.1.2023 its value will increase to 6,000 euros
The application window for the Innovation Voucher granted by Business Finland opens again on January 16, 2023. At the same time, its value rises from the previous 5,000 euros to 6,000 euros. If brand protection is actual in your company right now and you want to get the most out of public funding available, start with the Innovation Voucher.
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Important notice to companies launching new brands: Be aware of domain squatting
We warn companies launching new brand names about domain name hijackers who monitor the databases of trademark offices in bad faith. Therefore, the availability of key domain names must be ensured, and their registrations taken care of before filing trademark applications.
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