Quality knitwear brand alpa® grows through differentiation
In the world of brands and trademarks, it is important to stand out from competitors. Alpa processes Andean gold, alpaca wool, into timeless favorite knitwear for its growing customer base. The trademark protected alpa® brand differentiates itself through premium quality and successfully combines e-commerce with brick-and-mortar sales.
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Counterfeits at record levels – monitoring brand rights more important than ever
Counterfeit products reached record figures in both quantity and value last year. "For years, counterfeits and other infringements of brand rights have increasingly moved online, so the importance of online monitoring for brand owners and systematic enforcement will continue to grow," says our lawyer, Maria Puronvarsi.
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Safeguarding IP rights in Southeast Asia: strategies for success
Expanding business into Southeast Asia offers Finnish companies tremendous potential but requires proactive management of intellectual property. Jani Kaulo, Chairman of the Finland–Southeast Asia Business Association and Managing Partner of Kaulo & Partners, wrote a blog on this topic, originally published in the Finnish Chambers of Commerce FinnCham network’s newsletter on November 3, 2025.
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EU General Court rules: the "I ♥" symbol does not meet trademark registration requirements
The European General Court ruled in July 2025 that "I ♥" symbol cannot be registered as a trademark for clothing. Our Legal Trainee, Oskar Karelson, examined the decision, which emphasizes the most important characteristic of a trademark: distinctiveness.
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Influencer marketing and brand rights: what should companies consider?
Influencer marketing can quickly increase a brand’s visibility, but it also carries legal risks, particularly concerning brand rights. Our legal trainee, Nea Pohtamo, has identified four key areas that companies should consider when planning collaborations with influencers.
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