Categorizing trademarks and other brand rights as part of a protection strategy
[Part 8 of our Brand Rights blog series] For a large number of companies, the brand constitutes a significant part of the company's value and is therefore a strategic intangible asset. A good tool for planning brand protection and allocating investments in trademarks and other brand rights is to categorize brand names and other brand elements into different groups based on their importance.
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Jani Kaulo receives WIPR Leader 2024 recognition
WIPR – World Intellectual Property Review – has listed Jani Kaulo, the founder and managing partner of Kaulo & Partners, as one of the world's leading IP lawyers in its WIPR Leaders 2024 publication.
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Trademark protection: Why and when?
Why should companies invest in trademark protection right from the start? At what stage should they consult an IP expert? These are crucial questions to consider when thinking about trademark protection, writes our legal trainee Aida Salomaa in her blog.
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ECTA 2024: What's being discussed in the trademark industry right now?
Our lawyer Anne Nyström recently attended the most important annual professional event in Europe for the trademark industry, the ECTA conference. She brought back key observations on the themes that trademark professionals and brand owners are currently discussing: "green" environmental claims, IP challenges related to AI, inconsistent case law on animal trademarks, and ways to fight copycats.
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The BIG MAC case highlights the importance of evidence of trademark use as part of a brand rights strategy
What can brand owners learn from the trademark dispute between American fast-food chain McDonald's and Irish Supermac's? Even a well-known iconic trademark can lose part of its scope of protection if the brand owner cannot provide sufficiently high-quality evidence of its actual use for all products and services covered by the registration.
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