Technology company Beneq increases brand value
"There is a correlation between a strong brand and profitability," says Tommi Vainio, President at Beneq. The technology company, which has grown its revenue with several tens of percent over the past years, has increased its investments in brand rights to secure profitable growth and strengthen the value of the BENEQ® brand.
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Growth and value from brand rights – Lilja the Label® aims to the top of sustainable swimwear
How to stand out in the swimwear market? Expanding from Helsinki to international markets, Liljalla Oy shows with its Lilja the Label® brand how growth in fashion industry can also be generated from slow cycles and sustainable production near the core market.
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