Children's science educator Kide Science conquered America with its playful brand
Kide Science was founded by a unique team consisting of a researcher, a teacher, and a business expert. This exceptional team created a distinctive brand that has been able to evolve. Their playful science education concept for children, featuring Hoseli the Robot, is now conquering America, state by state. A strong brand, brand rights and good contracts made international growth possible.
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Technology company Beneq increases brand value
"There is a correlation between a strong brand and profitability," says Tommi Vainio, President at Beneq. The technology company, which has grown its revenue with several tens of percent over the past years, has increased its investments in brand rights to secure profitable growth and strengthen the value of the BENEQ® brand.
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Growth and value from brand rights – Lilja the Label® aims to the top of sustainable swimwear
How to stand out in the swimwear market? Expanding from Helsinki to international markets, Liljalla Oy shows with its Lilja the Label® brand how growth in fashion industry can also be generated from slow cycles and sustainable production near the core market.
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