WHAT IS THE STATE OF YOUR BRAND RIGHTS' HEALTH?
- ASSESS THE CURRENT STATE OF YOUR BRAND RIGHTS WITH OUR COMPLIMENTARY TOOL
What?
Brand rights include a company's official names, i.e., trade names and auxiliary trade names, commercial identifiers for products and services, i.e., trademarks, website addresses, i.e., domain names, product or packaging design, i.e., design rights, and content, i.e., copyrights.
Kaulo & Partners has developed an easy way to assess the health of your brand rights through a survey found behind the link. You can map out the current state of your brand rights and receive concrete recommendations for moving forward.
Why?
The value of brand rights is reflected in the premium they add to the price of a product or service. The greater the price premium generated by brand elements and the more poorly they are protected by brand rights, the more they attract and enable competitors to benefit by imitating or directly copying the brand elements.
For whom?
Assessing the health of brand rights is particularly suitable for companies operating in an international business environment, for whom brand rights are strategically significant and valuable assets, and who want to manage their brand rights systematically and proactively as well as invest in increasing their value.