Brand owners and influencers: Consent required for the use of someone's image in marketing
"Building brand value is a long-term effort based on trust so brand holders should be familiar with the principles of good marketing practice, such as guidelines regarding the use of someone’s image. Consent is always required when a person is identifiable”, reminds our lawyer Maria Puronvarsi, specializing in brand rights and marketing law.
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Brand owner: Use environmental claims carefully in marketing
Brand owners should be familiar with the marketing rules of the International Chamber of Commerce (ICC), which concern, among other things, environmental claims. General, unspecific, and ambiguous environmental claims should be avoided, as their use can be interpreted as being against good business practice.
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