Kaulo & Partners is a boutique law firm specializing in brand rights
We are the only law firm in Finland exclusively focused on the protection, enforcement, and utilization of brand rights. Brand rights are a highly specialized field of law that requires deep expertise. Our lawyers are experienced professionals in the field, internationally recognized, and highly esteemed among our clients. In addition to our expertise, our clients have access to the industry-unique digital tool KP LegalLandscape™, which enables efficient management of brand rights and contract portfolios.
Our clients are companies for whom brand rights are strategic assets, and they invest in increasing their value. We prioritize quality over quantity and ensure that we can provide the best possible service and proactively engage with our clients. For us, quality means not only documenting in style and care but also understanding the real needs of our clients and finding cost-effective solutions to meet those needs.
New partner-client relationships typically begin with an assessment of brand rights and drafting or updating a brand right strategy to ensure the most efficient and value-added management of the company’s brand rights. If brand rights mean more for your business than just mandatory registration costs and you are looking for a long-term partner to increase the value of your brand, welcome to Kaulo & Partners.

Mission
Our mission is to refine companies' commercially important brand elements into strategic intellectual property assets and to enhance the value of brand rights through brand rights strategy and its implementation.
Vision
Our vision is to be Finland's leading law firm in advising on brand protection, commercialization and enforcement.
Strategy
Our strategy is to act as a legal partner that provides long-term and proactive support to companies in increasing the value of brand rights and preventing legal problems.
Values
The values of our operations are quality, partnership, uncomplicatedness, personal service and ease.
Internationality and networks
We support our clients in international growth. Anchoring a company’s strong brand in brand rights is essential in international markets. We have a wide international network of IP industry experts around the world, and we are active in several international associations and networks.
ECTA – Involved in developing trademark legislation and practices
We are well-networked in the trademark field and actively cooperate with the European Communities Trademark Association (ECTA), which aims to develop the legislation, best practices, and share this knowledge with brand owners. Our Managing Partner, Jani Kaulo, has served as a brand rights expert in ECTA's China Task Force and the International Trade Committee. Our experienced EU Trademark Attorney, Kirsi Ekström, serves as an expert in ECTA's IP Valuation Task Force.
As a REACT partner, we help fight counterfeiting
REACT – The Anti-Counterfeiting Network is an international community fighting against counterfeiting, with members representing the world's most prominent brand owners. Kaulo & Partners is REACT's official partner in Finland. As the official local partner of REACT in Finland, we represent brand owners in customs surveillance, customs seizures and the necessary legal actions related to counterfeit products in the Finnish market.
Active role in the Finland-South East Asia Business Association
The Southeast Asian countries form an economic region of over 600 million inhabitants and the world's fastest-growing economy. Expanding business into Southeast Asia offers tremendous potential but requires proactive management of intellectual property rights and risks. Our Managing Partner, Jani Kaulo, has been actively serving on the board of the Finland-South East Asia Business Association since 2014 and as Chairman since 2018, encouraging Finnish companies to enter the growing Southeast Asian markets.
FIBAN partner in brand rights matters
Kaulo & Partners is a Finnish Business Angels Network (FiBAN) partner. Our goal is to increase awareness among Finnish startups and angel investors about the importance of brand rights in scaling businesses and growing the value of companies and brands. FIBAN is one of the world's largest and most active business angel networks, comprising over 600 angel investors and over 2,000 startup companies.
We advise Finnish entrepreneurs on brand rights matters
Kaulo & Partners' brand rights experts participate in the Finnish Entrepreneurs' advisory circle, offering free legal advice for the members. We assist with all questions related to brand protection and various IP infringement situations, company trade names, trademarks, copyrights, design rights, and domain names.