Kirsi Ekström, who has a long career as a trademark attorney and as the Director of Corporate Trademarks & IPR at a publicly listed telecommunications company, has joined Kaulo & Partners to serve our clients. Our team of experts specializing in brand rights is now stronger, more experienced and more capable than ever.
Kirsi Ekström has over 30 years of extensive experience in protecting, enforcing and managing trademarks and domain names, both as a trademark attorney and in an IPR-in-house role in industry.
During the first decade of her career, Kirsi worked as a trademark attorney in an IPR expert firm, specializing in trademark availability searches, trademark and domain name registrations, and the entire IPR field more broadly.
At Telia, as Director of Corporate Trademarks & IPR, Kirsi has been able to apply her attorney experience broadly from the perspective of a large corporation. As an EU trademark attorney and an authorized trademark attorney in Finland, she combines hands-on trademark work with a strategic and business-driven approach to brand rights portfolio management.
Kirsi has exceptionally diverse experience in managing trademarks and domain names, including during mergers and acquisitions, as well as insights into launching new brands. Her career includes numerous product naming projects, international rebranding initiatives, and trademark portfolio evaluations in connection with corporate transactions.
Kirsi can be described as one of the key figures in the Finnish trademark industry. She has played a significant role in numerous IPR-related projects, the comprehensive reform of Finnish trademark legislation, and international trademark networks. Kirsi has twice received the “Finnish Corporate IP Star” recognition awarded by Managing IP (MIP). In 2024, she was also awarded the Medal of Merit by the Finland Chamber of Commerce for her distinguished work in promoting economic freedom and supporting the Finnish business environment.
At Kaulo & Partners, Kirsi advises companies of all sizes in the strategic management of brand rights and in creating brand right strategies. She assists our clients in all matters related to trademarks and domain names and conducts trademark availability searches and competitor monitoring.
“It’s great to welcome an extremely experienced trademark professional like Kirsi to the Kaulo & Partners team,” says our Managing Partner, Jani Kaulo.
“With her extensive leadership experience in industry, Kirsi has a unique understanding of clients’ perspectives and expectations regarding brand rights services. This insight is particularly valuable for a trademark attorney. We are now even better able to serve both our existing and new clients in the systematic and strategic management of brand right portfolios, growing brand value, and preventing business risks. As Finland’s leading law firm specializing in brand rights, we need the best talents in the field who understand a comprehensive and proactive approach to client service.”
Kirsi sees her new role at Kaulo & Partners as an inspiring "third career":
“I’m truly happy to join the Kaulo & Partners team, as their operations are built on strong values, client focus and uncompromising commitment to quality. Their proactive approach to serving clients has made a strong impression on me – they don’t just react; they stay one step ahead. I’m eager to share my expertise and to continue learning, and I believe Kaulo & Partners provides an excellent environment for this. It’s inspiring to join a team that values developing together and putting the client’s interests genuinely at the heart of everything.”
Contact details:
Kirsi Ekström
EU Trademark Attorney
kirsi.ekstrom@kaulopartners.fi
+358 40 745 0059