Glory to Finnish brand names!
There is a global shortage of good brand names and available trademarks, and it is not always easy to stand out in the international market. Finnish companies should keep in mind the national trump card: the unique Finnish language.
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Monitoring and enforcement contribute to increasing the value of your brand rights
Monitoring and active enforcement of brand rights are crucial to generate return on investments in the protection of trademarks and other brand rights in the long run.
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Genuine use of a trademark and proof of use in Finland
What do genuine use of a trademark and proof of use mean, and why is the systematic collection of use evidence so important? Read what brand owners need to know about proof of trademark use and how to ensure that your trademark remains protected.
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Trademark protection: Why and when?
Why should companies invest in trademark protection right from the start? At what stage should they consult an IP expert? These are crucial questions to consider when thinking about trademark protection, writes our legal trainee Aida Salomaa in her blog.
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The BIG MAC case highlights the importance of evidence of trademark use as part of a brand rights strategy
What can brand owners learn from the trademark dispute between American fast-food chain McDonald's and Irish Supermac's? Even a well-known iconic trademark can lose part of its scope of protection if the brand owner cannot provide sufficiently high-quality evidence of its actual use for all products and services covered by the registration.
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