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Blog & News / Trademarks

Do you manage trademarks yourself? These signs help you assess when a partner would add value

Is it worth managing your trademark portfolio in-house — or would an external partner specialising in brand rights bring added value? Our Managing Partner Jani Kaulo explains when own management is enough and when you should consider an external partner.

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Karolina Tallberg qualifies as an EU Trademark and Design Attorney

Our brand protection specialist Karolina Tallberg, who has already had a long career with trademarks, has been admitted to the list of professional representatives maintained by the European Union Intellectual Property Office (EUIPO) in June 2026. She can represent our clients in all trademark and design matters at the EUIPO and use the professional title of EU Trademark and Design Attorney.

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Finland–Sweden comparison: how companies leverage brand rights in their communications

Our legal trainee Kasperi Kokkonen examined Finnish and Swedish companies’ communication about brand rights through annual reports. The comparison reveals that the role of trademarks and other brand rights as drivers of company value remains partly invisible and underutilized in Finnish companies' communications. Swedish companies describe their brand rights more broadly as strategic assets and as part of business value creation.

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Recruitment: lawyer specializing in brand rights

We are looking for a lawyer specializing in brand rights

Are you the legal talent we are looking for to join our law firm focusing on brand rights? We are seeking an experienced lawyer specializing in trademarks and other brand rights, with the ability to handle assignments related to brand rights infringements and commercial agreements.

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A brand is a startup's most valuable asset ― Do you know what you are investing in?

You are investing in a promising startup. The team is top-notch, the product solves a real problem, and the market exists. But have you taken a closer look at the brand — including its legal foundation? Our Managing Partner Jani Kaulo highlights the key brand rights pitfalls from an investor's perspective.

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