Safeguarding IP rights in Southeast Asia: strategies for success
Expanding business into Southeast Asia offers Finnish companies tremendous potential but requires proactive management of intellectual property. Jani Kaulo, Chairman of the Finland–Southeast Asia Business Association and Managing Partner of Kaulo & Partners, wrote a blog on this topic, originally published in the Finnish Chambers of Commerce FinnCham network’s newsletter on November 3, 2025.
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EU General Court rules: the "I ♥" symbol does not meet trademark registration requirements
The European General Court ruled in July 2025 that "I ♥" symbol cannot be registered as a trademark for clothing. Our Legal Trainee, Oskar Karelson, examined the decision, which emphasizes the most important characteristic of a trademark: distinctiveness.
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Influencer marketing and brand rights: what should companies consider?
Influencer marketing can quickly increase a brand’s visibility, but it also carries legal risks, particularly concerning brand rights. Our legal trainee, Nea Pohtamo, has identified four key areas that companies should consider when planning collaborations with influencers.
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A strong trademark begins with choosing a distinctive brand name
Is your company planning a new brand name? “Don’t fall in love with a name before researching it,” long-time trademark professional Kirsi Ekström reminds brand owners and corporate marketers.
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Glory to Finnish brand names!
There is a global shortage of good brand names and available trademarks, and it is not always easy to stand out in the international market. Finnish companies should keep in mind the national trump card: the unique Finnish language.
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