A strong trademark begins with choosing a distinctive brand name
Is your company planning a new brand name? “Don’t fall in love with a name before researching it,” long-time trademark professional Kirsi Ekström reminds brand owners and corporate marketers.
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Glory to Finnish brand names!
There is a global shortage of good brand names and available trademarks, and it is not always easy to stand out in the international market. Finnish companies should keep in mind the national trump card: the unique Finnish language.
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Monitoring and enforcement contribute to increasing the value of your brand rights
Monitoring and active enforcement of brand rights are crucial to generate return on investments in the protection of trademarks and other brand rights in the long run.
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Genuine use of a trademark and proof of use in Finland
What do genuine use of a trademark and proof of use mean, and why is the systematic collection of use evidence so important? Read what brand owners need to know about proof of trademark use and how to ensure that your trademark remains protected.
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Trademark protection: Why and when?
Why should companies invest in trademark protection right from the start? At what stage should they consult an IP expert? These are crucial questions to consider when thinking about trademark protection, writes our legal trainee Aida Salomaa in her blog.
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