The role of domain names in launch of new brands
The availability of key domain names corresponding to the new brand name should be ensured well in advance before making the final decision on the name of the new brand − as well as its registrability as a trademark, reminds our lawyer Maria Puronvarsi.
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Important notice to companies launching new brands: Be aware of domain squatting
We warn companies launching new brand names about domain name hijackers who monitor the databases of trademark offices in bad faith. Therefore, the availability of key domain names must be ensured, and their registrations taken care of before filing trademark applications.
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