Brand owner: Use environmental claims carefully in marketing
Brand owners should be familiar with the marketing rules of the International Chamber of Commerce (ICC), which concern, among other things, environmental claims. General, unspecific, and ambiguous environmental claims should be avoided, as their use can be interpreted as being against good business practice.
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Start protecting your brand with Innovation Voucher – from 16.1.2023 its value will increase to 6,000 euros
The application window for the Innovation Voucher granted by Business Finland opens again on January 16, 2023. At the same time, its value rises from the previous 5,000 euros to 6,000 euros. If brand protection is actual in your company right now and you want to get the most out of public funding available, start with the Innovation Voucher.
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Important notice to companies launching new brands: Be aware of domain squatting
We warn companies launching new brand names about domain name hijackers who monitor the databases of trademark offices in bad faith. Therefore, the availability of key domain names must be ensured, and their registrations taken care of before filing trademark applications.
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EU legislation for geographical indications under renewal
Geographical indication is an intellectual property right established by legislation in the EU. It is a quality system that protects the name of a product whose quality, characteristics or reputation derive from its geographical origin. Our legal trainee Leander Witting compiled a blog about the reforming EU legislation.
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MIP IP Rising Stars 2022: Maria Puronvarsi recognized for her expertise in the trademark field
MIP IP STARS, the leading annual survey of the IPR industry and the largest international ranking of IP law firms and experts, recognized Kaulo & Partners' lawyer Maria Puronvarsi, specializing in brand rights, as one of the leading trademark professionals of the future for the fourth year in a row.
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