The BIG MAC case highlights the importance of evidence of trademark use as part of a brand rights strategy
What can brand owners learn from the trademark dispute between American fast-food chain McDonald's and Irish Supermac's? Even a well-known iconic trademark can lose part of its scope of protection if the brand owner cannot provide sufficiently high-quality evidence of its actual use for all products and services covered by the registration.
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Trademark Star recognition for all Kaulo & Partners’ lawyers
Our brand rights experts, lawyers Anne Nyström, Jani Kaulo and Maria Puronvarsi received individual TRADEMARK STAR recognitions for their expertise in trademark prosecution and strategy in the MIP IP Stars 2024 evaluation. In the law firm category, Kaulo & Partners solidified its position as one of the leading and recommended boutique trademark law firms alongside the most established large law firms in Finland.
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Trademark Practitioner of the Year Anne Nyström joins Kaulo & Partners
The team of internationally recognized trademark lawyers at Kaulo & Partners is growing with the addition of Anne Nyström, who was recently awarded the recognition of "Practitioner of the Year 2024" in the trademark field.
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Children's science educator Kide Science conquered America with its playful brand
Kide Science was founded by a unique team consisting of a researcher, a teacher, and a business expert. This exceptional team created a distinctive brand that has been able to evolve. Their playful science education concept for children, featuring Hoseli the Robot, is now conquering America, state by state. A strong brand, brand rights and good contracts made international growth possible.
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Trademark use and management in social media
In social media, a trademark can be exposed to infringements that weaken its distinctiveness and brand reputation, writes our legal trainee Ida Kemppainen in her blog. She highlights three examples of unauthorized use of trademarks: hashtags, usernames and content that can be confused with another's trademark.
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