A brand is a startup's most valuable asset ― Do you know what you are investing in?
You are investing in a promising startup. The team is top-notch, the product solves a real problem, and the market exists. But have you taken a closer look at the brand — including its legal foundation? Our Managing Partner Jani Kaulo highlights the key brand rights pitfalls from an investor's perspective.
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Kaulo & Partners’ founders encourage entrepreneurship
Today is National Entrepreneur's Day in Finland, which has been celebrated annually on September 5th since 1997. Jani Kaulo and Maria Puronvarsi, founders of Kaulo & Partners, summed up their own experiences as entrepreneurs − as an encouragement to new entrepreneurs.
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Brand rights and contracts – checklist for startups
Kaulo & Partners actively trains startup companies on brand rights and contract issues and offers pro bono consulting. We gathered together the key issues that every startup company hungry for growth should consider.
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Children's science educator Kide Science conquered America with its playful brand
Kide Science was founded by a unique team consisting of a researcher, a teacher, and a business expert. This exceptional team created a distinctive brand that has been able to evolve. Their playful science education concept for children, featuring Hoseli the Robot, is now conquering America, state by state. A strong brand, brand rights and good contracts made international growth possible.
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ECTA 2022: IPR funding for SMEs continues – startups need to enhance the use of brand rights
Jani Kaulo participated as a representative of KAULO & PARTNERS in the main European event in the trademark industry, the ECTA conference in Copenhagen on June 16-18, 2022. KAULO & PARTNERS is actively involved in developing trademark legislation, industry practices and international cooperation in ECTA's Supervisory Board and International Trade Committee.
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