Categorizing trademarks and other brand rights as part of a protection strategy
[Part 8 of our Brand Rights blog series] For a large number of companies, the brand constitutes a significant part of the company's value and is therefore a strategic intangible asset. A good tool for planning brand protection and allocating investments in trademarks and other brand rights is to categorize brand names and other brand elements into different groups based on their importance.
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Register your trademark – don't rely on establishment
[Part 7 of our Brand Rights blog series] Exclusive rights to a trademark can arise not only through registration but in some cases also through the trademark's establishment, although the requirements for establishment are very strict in practice. Our brand rights experts Jani Kaulo and Maria Puronvarsi remind brand owners that registration should always be the primary means of protecting a trademark.
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What does trademark distinctiveness mean and why is it important?
[Part 6 of our Brand Rights blog series] When a company decides on a new brand name to be introduced, it is always worth considering whether the trademark in question is distinctive or descriptive. "Only distinctive trademarks can be registered, meaning only they can be granted exclusive rights," says Jani Kaulo.
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Protecting your trademark through registration – where and how?
[Part 5 of our Brand Rights blog series] Jani Kaulo summarizes the fundamental rules for acquiring a brand right through trademark registration. "A trademark should be registered in countries where the company markets and sells its products or services or manufactures products." Read more about the key basic rules for companies considering trademark registrations.
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Trademark is the core of brand rights
[Part 4 of our Brand Rights blog series] Trademark is the most important and essential brand right for the majority of companies. Jani Kaulo emphasizes the key requirements for a trademark: "A trademark must be distinctive; it should not directly describe the product or its features, and it should not be confused with previous trademarks or company names."
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