Re-Connecting Nature™ brings health-promoting forest microbes into consumer products
The Re-Connecting Nature™ forest microbe extract, commercialized by Uute Scientific, is showing immense international potential in consumer products. Based on top-tier Finnish research, this innovation harnesses the microbial community found in nature to strengthen the body’s immune defence. Comprehensive trademark protection, as well as patented ingredient and production process, increase the value of the Re-Connecting Nature™ brand and are key assets in licensing negotiations with consumer product giants from the Fortune 500 list.
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Brand rights and contracts – checklist for startups
Kaulo & Partners actively trains startup companies on brand rights and contract issues and offers pro bono consulting. We gathered together the key issues that every startup company hungry for growth should consider.
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Highly experienced trademark professional Kirsi Ekström joins Kaulo & Partners
Kirsi Ekström, who has a long career as a trademark attorney and as the Director of Corporate Trademarks & IPR at a publicly listed telecommunications company, has joined Kaulo & Partners to serve our clients. Our team of experts specializing in brand rights is now stronger, more experienced and more capable than ever.
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New domain extensions .free, .hot, and .spot launching soon
After a long break, Amazon is launching three new generic top-level domains – .free, .hot, and .spot. The Sunrise period for trademark holders is currently underway.
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Growing brand value with a brand right strategy
A brand right strategy is a purposeful and customized plan for managing brand rights based on the company’s resources. It is part of the company's brand strategy and develops along with it. What does a brand right strategy mean in practice, and why does every brand owner need at least a basic level brand right strategy?
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