A strong trademark begins with choosing a distinctive brand name
Is your company planning a new brand name? “Don’t fall in love with a name before researching it,” long-time trademark professional Kirsi Ekström reminds brand owners and corporate marketers.
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Glory to Finnish brand names!
There is a global shortage of good brand names and available trademarks, and it is not always easy to stand out in the international market. Finnish companies should keep in mind the national trump card: the unique Finnish language.
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Monitoring and enforcement contribute to increasing the value of your brand rights
Monitoring and active enforcement of brand rights are crucial to generate return on investments in the protection of trademarks and other brand rights in the long run.
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MIP IP STARS 2025: Jani Kaulo and Maria Puronvarsi recognized as Trademark Stars
The MIP IP STARS 2025 rankings of the leading and most recommended firms and professionals in the trademark field have been published. Kaulo & Partners continues to strengthen its position as one of the top-tier and most recommended trademark law firms in Finland — standing alongside the traditional large law firms.
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Re-Connecting Nature™ brings health-promoting forest microbes into consumer products
The Re-Connecting Nature™ forest microbe extract, commercialized by Uute Scientific, is showing immense international potential in consumer products. Based on top-tier Finnish research, this innovation harnesses the microbial community found in nature to strengthen the body’s immune defence. Comprehensive trademark protection, as well as patented ingredient and production process, increase the value of the Re-Connecting Nature™ brand and are key assets in licensing negotiations with consumer product giants from the Fortune 500 list.
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