COMPANY NAME IS NOT SUFFICIENT BRAND PROTECTION IN INTERNATIONAL MARKETS
In the third part of our Brand Rights blog series, we first introduce the registered company name as a brand right, which is essential for every company. Jani Kaulo points out that "many may confuse the concepts of a company name and a trademark, even though they are two different things". Read on to understand the differences between company name rights and trademark rights.
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BRAND RIGHTS AND CONTRACTS – CHECKLIST FOR STARTUPS
Kaulo & Partners actively trains startup companies on brand rights and contract issues and offers pro bono consulting. We gathered together the key issues that every startup company hungry for growth should consider.
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BRAND RIGHTS INTO BRAND VALUE
“The coverage of brand right registrations and the degree of distinctiveness of brand elements significantly affect how strong or weak the brand rights are in the market”, writes Jani Kaulo in his blog. He describes factors that influence the formation of brand value.
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TECHNOLOGY COMPANY BENEQ INCREASES BRAND VALUE
"There is a correlation between a strong brand and profitability," says Tommi Vainio, President at Beneq. The technology company, which has grown its revenue with several tens of percent over the past years, has increased its investments in brand rights to secure profitable growth and strengthen the value of the BENEQ® brand.
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BRAND ELEMENTS INTO BRAND RIGHTS
"The higher the added value brought by the brand is and the weaker its elements are protected by brand rights, the bigger temptation and opportunity it leaves for your competitors to benefit from imitating or directly copying your brand," writes Jani Kaulo in his blog. This article kicks off our blog series delving into the strategic care and management of brand rights – not forgetting practical advice and tips for brand owners.
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