Register your trademark – don't rely on establishment
Exclusive rights to a trademark can arise not only through registration but in some cases also through the trademark's establishment, although the requirements for establishment are very strict in practice. Our brand rights experts Jani Kaulo and Maria Puronvarsi remind brand owners that registration should always be the primary means of protecting a trademark.
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What does trademark distinctiveness mean and why is it important?
When a company decides on a new brand name to be introduced, it is always worth considering whether the trademark in question is distinctive or descriptive. "Only distinctive trademarks can be registered, meaning only they can be granted exclusive rights," says Jani Kaulo.
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WTR1000 2024: "Kaulo & Partners debuts with a fresh approach and experienced professionals"
The World Trademark Review (WTR) has published its assessment for 2024 of the leading and recommended expert firms and professionals in the trademark industry across different jurisdictions. Kaulo & Partners emerges as a new player in the trademark field, making its debut on the WTR1000 recommendation list. Additionally, Maria Puronvarsi joins the list of recommended experts alongside Jani Kaulo, who has already established his position since 2016 among the recommended experts by WTR.
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Protecting your trademark through registration
In the fifth part of our Brand Rights blog series, Jani Kaulo summarizes the fundamental rules for acquiring a brand right through trademark registration. "A trademark should be registered in countries where the company markets and sells its products or services or manufactures products." Read more about the key basic rules for companies considering trademark registrations.
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Brand owners and influencers: Consent required for the use of someone's image in marketing
"Building brand value is a long-term effort based on trust so brand holders should be familiar with the principles of good marketing practice, such as guidelines regarding the use of someone’s image. Consent is always required when a person is identifiable”, reminds our lawyer Maria Puronvarsi, specializing in brand rights and marketing law.
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