The Brand Rights Health Check is a complimentary tool we have developed, which allows you to quickly get a comprehensive overview of the current state of your company's brand rights and our concrete recommendations for the future. Check the state of your brand rights’ health!
Why did we develop the Brand Rights Health Check tool?
“At Kaulo & Partners, we know that managing brand rights should ideally be proactive, systematic, and strategic,” says our Managing Partner, Jani Kaulo.
“Proactive management means handling brand rights actively and as a unified whole: trademarks, company names, domain names, copyrights, design rights, and agreements related to brand rights including IPR clauses – all included. When the brand rights strategy is clear, the company can react quickly to new growth opportunities and prevent problems in advance.”
The Brand Rights Health Check helps to understand the entirety of brand rights
The Brand Rights Health Check was born from the need to combine our expertise with practical client needs. We wanted to offer companies an easy, quick, understandable, and a complimentary tool to check the status of their own brand rights. The tool helps companies and brand owners in general to understand the importance of brand rights in business and in growing a company's value. That's why we offer it as a complimentary service to all companies. The tool also serves as a practical training on managing brand rights within a company.
The Brand Rights Health Check is designed to help companies and organizations of all sizes improve the management of their brand rights, as well as internal decision-making and processes. It is particularly useful for:
- Brand owners operating on international markets,
- Companies that value proactivity in managing their brand rights and want to prevent problems before they arise,
- Companies for which brand rights are a strategically important asset: brand identity and recognizability form a significant part of the business value.
For companies, international expansion is a great opportunity, but it should be done carefully – also from the perspective of brand rights.
Start the Brand Rights Health Check
What does conducting a Brand Rights Health Check mean in practice?
No costs, no commitments, just useful information about brand rights and our recommendations for their effective management in the future.
Conducting the Brand Rights Health Check requires preliminary information about the size of the company you represent. Depending on the company size, there are either 11, 31, or 35 questions. Answering these has been made easy for you with simple "Yes" or "No" choices. It takes about 5–15 minutes to answer the questions. The overall structure covers the sections:
- Exclusive rights to the company's main brand
- Exclusive rights to other brand elements
- Monitoring and enforcing exclusive rights
- Internal company processes for managing brand rights
- Utilizing brand rights in business
After answering all the questions, you will receive our overall assessment of how comprehensively, strategically, and proactively your company's brand rights are currently managed. Additionally, you will get our action recommendations, which enable the growth of your company's brand rights value in the future.
The brand rights health check can also serve as the first step toward a proactive and systematic way of managing a company's brand rights. If desired, you can continue the discussion with our brand rights experts and schedule a consultation time. The complimentary consultation helps in outlining the most important next steps, tailored to your company's resources.
Book a complimentary consultation
Does your company already have a brand rights strategy?
Based on our experience, every brand holder benefits from a brand rights strategy.
In practice, a brand rights strategy is a purposeful plan for managing a company's brand rights, tailored to the company's resources.
It is part of a successful company's brand strategy and evolves along with it. Simply put, a brand rights strategy means the systematic management of brand rights, where all individual actions related to protection, enforcement, maintenance, development, use, and utilization of brand rights are based on the established strategy.
With a brand rights strategy, a company ensures that exclusive rights are obtained for the most commercially valuable brand elements now and in the future, that infringements are monitored and addressed, and that brand rights are used in the correct way to maintain and strengthen the exclusive rights.
Read more