Do you manage trademarks yourself? These signs help you assess when a partner would add value
Is it worth managing your trademark portfolio in-house — or would an external partner specialising in brand rights bring added value? Our Managing Partner Jani Kaulo explains when own management is enough and when you should consider an external partner.
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Domain name as a brand right – not sufficient on its own
[Part 9 of our Brand Rights blog series] A domain name is one of a company's most visible brand elements, but on its own it does not provide the same legal protection as a trademark. Domain name management should be integrated into a comprehensive brand rights strategy.
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Karolina Tallberg qualifies as an EU Trademark and Design Attorney
Our brand protection specialist Karolina Tallberg, who has already had a long career with trademarks, has been admitted to the list of professional representatives maintained by the European Union Intellectual Property Office (EUIPO) in June 2026. She can represent our clients in all trademark and design matters at the EUIPO and use the professional title of EU Trademark and Design Attorney.
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MIP IP Stars 2026: Kaulo & Partners rises to the top category in international trademark industry rankings
The MIP IP STARS 2026 rankings of leading and recommended firms and experts in the trademark field have been published. Kaulo & Partners has risen, for the first time to the Tier 1 category based on recommendations from our clients and international IP colleagues. In addition, our brand rights experts Jani Kaulo, Maria Puronvarsi, and Kirsi Ekström once again received individual Trademark Star recognitions.
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Finland–Sweden comparison: how companies leverage brand rights in their communications
Our legal trainee Kasperi Kokkonen examined Finnish and Swedish companies’ communication about brand rights through annual reports. The comparison reveals that the role of trademarks and other brand rights as drivers of company value remains partly invisible and underutilized in Finnish companies' communications. Swedish companies describe their brand rights more broadly as strategic assets and as part of business value creation.
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