A brand is a startup's most valuable asset ― Do you know what you are investing in?
You are investing in a promising startup. The team is top-notch, the product solves a real problem, and the market exists. But have you taken a closer look at the brand — including its legal foundation? Our Managing Partner Jani Kaulo highlights the key brand rights pitfalls from an investor's perspective.
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Startups: Take advantage of IP Scan funding and analyse your IPR potential with an expert
Is your business in the early stages of growth and in need of advice on protecting your intellectual property? The IP Scan funding, coordinated by the European Union Intellectual Property Office (EUIPO), is an excellent tool to analyse your company's IPR assets and their potential in business development and value creation — with the help of an experienced IP expert.
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WTR1000 2026 – Kaulo & Partners recognized for trademark expertise: "Agile, efficient, and reliable"
World Trademark Review (WTR) has published its 2026 assessment of leading and recommended trademark law firms and professionals in various countries. Kaulo & Partners continues on the WTR1000 recommended list across all service categories: trademark prosecution and strategy, enforcement and litigation, and brand rights-related transactions such as licensing. Jani Kaulo and Maria Puronvarsi also receive individual recognition for their expertise.
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SMEs! Take advantage of EUIPO’s vouchers in protection of your brand
The SME Fund, managed by the European Union Intellectual Property Office EUIPO, is again accepting new voucher applications from February 2, 2026. With the voucher, you can apply for reimbursement of the official fees of your trademark and/or design applications, as well as for the IP Scan service to analyse the IPR potential for your business. A company can apply for and receive this voucher, even if it has already received it earlier.
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We invite brand owners to a Brand Rights Health Check
The Brand Rights Health Check is a complimentary tool we have developed, which allows you to quickly get a comprehensive overview of the current state of your company's brand rights and our concrete recommendations for the future. Check the health of your brand rights!
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