Trademark is the core of brand rights
[Part 4 of our Brand Rights blog series] Trademark is the most important and essential brand right for the majority of companies. Jani Kaulo emphasizes the key requirements for a trademark: "A trademark must be distinctive; it should not directly describe the product or its features, and it should not be confused with previous trademarks or company names."
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Chinese character trademarks enjoy lowered distinctivenes in the European Union
The decision of the General Court of the European Union on the low distinctiveness of Chinese character trademarks weakens the position of Chinese trademarks in the European Union, writes Jani Kaulo in an expert article published by the European Communities Trademark Association ECTA and provides background information on the decision.
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Guess who’s back? Big Mac.
What can brand owners learn from the BIG MAC case? Our legal trainee Julia Koikkalainen compiled a blog about the use evidence challenges of the iconic trademark in the European market.
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EU legislation for geographical indications under renewal
Geographical indication is an intellectual property right established by legislation in the EU. It is a quality system that protects the name of a product whose quality, characteristics or reputation derive from its geographical origin. Our legal trainee Leander Witting compiled a blog about the reforming EU legislation.
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Practical tips regarding trademark protection in Africa
As Africa is rising as a business destination for more and more Finnish and European companies, more attention needs to be paid to trademark protection in African countries. Jani Kaulo shares four practical tips for companies for whom Africa is an interesting export market.
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