Trademark protection: Why and when?
Why should companies invest in trademark protection right from the start? At what stage should they consult an IP expert? These are crucial questions to consider when thinking about trademark protection, writes our legal trainee Aida Salomaa in her blog.
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ECTA 2024: What's being discussed in the trademark industry right now?
Our lawyer Anne Nyström recently attended the most important annual professional event in Europe for the trademark industry, the ECTA conference. She brought back key observations on the themes that trademark professionals and brand owners are currently discussing: "green" environmental claims, IP challenges related to AI, inconsistent case law on animal trademarks, and ways to fight copycats.
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The BIG MAC case highlights the importance of evidence of trademark use as part of a brand rights strategy
What can brand owners learn from the trademark dispute between American fast-food chain McDonald's and Irish Supermac's? Even a well-known iconic trademark can lose part of its scope of protection if the brand owner cannot provide sufficiently high-quality evidence of its actual use for all products and services covered by the registration.
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Trademark use and management in social media
In social media, a trademark can be exposed to infringements that weaken its distinctiveness and brand reputation, writes our legal trainee Ida Kemppainen in her blog. She highlights three examples of unauthorized use of trademarks: hashtags, usernames and content that can be confused with another's trademark.
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Register your trademark – don't rely on establishment
[Part 7 of our Brand Rights blog series] Exclusive rights to a trademark can arise not only through registration but in some cases also through the trademark's establishment, although the requirements for establishment are very strict in practice. Our brand rights experts Jani Kaulo and Maria Puronvarsi remind brand owners that registration should always be the primary means of protecting a trademark.
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