Company name is not sufficient brand protection in international markets
[Part 3 of our Brand Rights blog series] We first introduce the registered company name as a brand right, which is essential for every company. Jani Kaulo points out that "many may confuse the concepts of a company name and a trademark, even though they are two different things". Read on to understand the differences between company name rights and trademark rights.
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Brand rights into brand value
[Part 2 of our Brand Rights blog series] “The coverage of brand right registrations and the degree of distinctiveness of brand elements significantly affect how strong or weak the brand rights are in the market”, says Jani Kaulo. He describes factors that influence the formation of brand value.
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Brand elements into brand rights
[Part 1 of our Brand Rights blog series] "The higher the added value brought by the brand is and the weaker its elements are protected by brand rights, the bigger temptation and opportunity it leaves for your competitors to benefit from imitating or directly copying your brand," writes Jani Kaulo in his blog. This article kicks off our blog series delving into the strategic care and management of brand rights – not forgetting practical advice and tips for brand owners.
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